Playtika continues to develop its portfolio of games that focus on social and more mainstream gaming experiences as the iGaming experience continues to evolve away from traditional casino gaming and focuses on skill-based gaming and even esports. He also added that Playtika would continue to work with JustPlay.LOL and its team in order to expand the entertainment experience as much as possible.
Rapps praised the progress achieved by JustPlay.LOL in engaging and developing strong bonds with audiences. With over 700,000 daily active users and more than 50 million downloads, 1v1.LOL is one of the most prominent titles in the battle royale genre and has been able to grow its footprint with gaming audiences despite heavy competition in the vertical. JustPlay.LOL was founded back in 2018 by Lior and Boris Alterman who presided over the company’s heady growth and the successful launch of the 1v1.LOL title. “The acquisition of JustPlay.LOL and its leading title, 1v1.LOL, continues our strategy of diversifying the game genres we operate in as we leverage our industry-leading game operations technology to grow revenue via our Boost Platform.” Playtika company chief strategy officer Eric Rapps Commenting on this, company chief strategy officer Eric Rapps said: JustBuild is a game mode in which you can practice your building skills just like the game Fortnite. Compete with a random player from all over the world. No financial details about the deal have been disclosed at this point. Practice your battle royale skills with the 1v1.lol online building training simulator, just build lol multiplayer justbuild.lol. Playtika has completed the acquisition in a bid to continue adding to what it claims is a constantly expanding portfolio of opportunities for new games. 1v1.LOL Makes Fine Addition to Playtika’s Portfolio
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The title is a third-person shooter game that is predicated on experiences similar to Garena Free Fire, PlayerUnknown’s Battlegrounds, and Fortnite. The company's ability to successfully integrate studios and enhance their mobile entertainment platforms through leveraging its proprietary Boost platform continues to drive its financial and operational success.Playtika has purchased JustPlay.LoL, a platform that has developed the battle royale game 1v1.LOL.
This acquisition is the latest in Playtika's long and successful history as a consolidator. We look forward to working with the JustPlay.LOL team to further expand that base and to provide them the best entertainment experience possible." "JustPlay.LOL has organically built an impressive community of engaged users.
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"The acquisition of JustPlay.LOL and its leading title, 1v1.LOL, continues our strategy of diversifying the game genres we operate in as we leverage our industry-leading game operations technology to grow revenue via our Boost Platform," said Eric Rapps, Playtika's Chief Strategy Officer. Download 1v1.LOL - Battle Royale Game APK + MOD (Mega Menu/God Mode) For Android - 99Mb ( Free) - Latest Version - Developer: JustPlay.LOL - Package Name. The acquisition is consistent with Playtika's strategy to increase its breadth of entertainment genres and leverage the company's Boost platform to enhance game-operations. (NASDAQ: PLTK) today announced the acquisition of Israel-based, JustPlay.LOL, creator of the multiplayer game, 1v1.LOL, which expands the company's offering into the Action and Battle Royale genres. HERZLIYA, Israel, Ma/PRNewswire/ - Playtika Holding Corp. Acquisition Furthers Playtika's Growth Strategy with Expansion into High Growth Action and Battle Royale Genres
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